Marcus Brown — Design Director & Creative

About Me

I'm a Design Director and Creative who is passionate about combining graphic design, interactive elements and physical environments to create experiential work. I love designing across a range of styles and visual mediums, from digital experiences through to physical events, online virtual events, interactive installations, e-commerce, print, apps, web based games and social campaigns. In particular, I focus on using typography and colour to build engaging visual languages.

  Based: Amsterdam, Netherlands   From: Auckland, New Zealand

Below is a mix of favourite work both past and present.

Cowboy Bikes (Present)
Design Director for Digital & Marketing at one of the world’s leading connected electric bike brands.
Freelance (2018-2021)
Design Director and Creative working across creative, 
design, art direction and UX for agencies and brands.

Resn (2012-2021)
Design and art direction lead at Resn between 
2012-2021 in both Wellington and Amsterdam.

Catch (2008-2011)
Digital designer at Wellington based studio Catch.


2023 — Work in Progress

Being published in 2024, Crossing the Canarias is a 200+ page visual travel guide spanning the 7 Canary Islands.
Role: Design Direction

JUNO, Personal.An interactive and typographic journey charting the history of the NASA JUNO spacecraft as it travelled to Jupiter and captured incredible photographic content. Role: Concept, Art Direction & Design.

2022 to 2023 — Recent Cowboy Work

LIFESTYLE PHOTOGRAPHY, Cowboy. Various lifestyle photoshoots over the last two years to support multiple campaigns and product launches. 
The above shoot was shot in Lisbon for our Spring 23 campaign. Role: Art Direction.

3D PRODUCT SHOTS, Cowboy. Working with external partners to create high-end 3D product renders to support new launches and brand moments. Role: Art Direction. 

BOOK A TEST RIDE, Cowboy. Re-design of a new user experience flow to book on-location Cowboy test rides within Europe. Role: Design

Ongoing design work for the website platform with projects including product launches, feature updates and e-commerce. Role: Design & Design Direction

SOCIAL CAMPAIGNS, Cowboy. Design direction for various ongoing social media campaigns and posts created internally and externally. The above campaign ‘Back to Routine’ included a photo shoot in Berlin and typographic layouts. Above Role: Photography Art Direction & Design

INTERACTIVE, CowboyVarious interactive design concepts to explore product features, bike colours and Cowboy models. 
Role: Design

3D VISUALISATIONS, Cowboy3D rendered visualisations to showcase Cowboy AdaptivePower™ where the motor adapts in real-time to forces around the rider. Role: Art Direction. 3D Studio: First Things

Inspired by the grid-like interior of the store, the event design direction included branding, posters, wayfinding, stickers and tote bags. Role: Art Direction & Design.

2D UI ANIMATIONS, Cowboy.A full suite of 2D animations was created to showcase the many software features of the Cowboy app as your ride. Role: Storyboarding & Animation Direction

MERCH, CowboyVarious Cowboy merch items created such as tote bags for the Berlin event.
Design & Design Direction

3D ANIMATIONS, Cowboy. Animation direction for 3D animation pieces such as the above reveal for the launch of ‘Cowboy Connect’ in 2023. Role: Animation Direction. Animation: Matt Whitewood

ALPHAEDGE 4D EVENT, adidas.Designed to look like an adidas TV newsroom, the Alphaedge 4D launch events took place in Tokyo and Shanghai, bringing together guests for the Alphaedge 4D shoe launch. The events featured a custom framing system and supported an array of animated screen content, print material, a Kinect enabled LED screen, a scanner interactive installation, as well as a seating area for talks on the night.

Role: Creative, Floorplan, Spatial Design, Interactive Design, Digital Design Lead
Creative Partner: Simon Jullien
Client: adidas Brand Design
Production: Resn

We created an interactive scanner installation which allowed guests to ‘see inside’ the new shoe sole in a unique and engaging way. The scanner was placed at the two events as well as the adidas flagship store in NYC. Fabrication: Fiction Factory

A shoe plinth was designed for the events and NYC flagship store. Role: Design

CANALS, Personal Project
CANALS was a personal passional project celebrating the iconic canals of Amsterdam and their rich history through an editorial style website experience.
Role: Concept, Writing, Narrative, Art Direction and Design.
Development: Aristide Benoist

Live link: 
Talk: Awwwards Conference Talk

The hero of the experience was the magazine-like horizontal scroll on desktop with an adapted vertical version created for mobile.

The experience pairs bold, striking typography with beautiful historical imagery sourced from the Amsterdam Rijksmuseum libraries.

. The Futurecraft.Loop launch event in New York City brought together 200 guests from around the world. Here they were introduced to the new footwear surrounded by a large scale 360° projection band setup.

Role: Spatial Design Concept, Creative, Art Direction & Design
Creative Partner: Simon Jullien
Client: adidas Brand Design
Production: Resn

The event space was designed as a set of circles to represent the cyclindrical nature of the recycled footwear process.

Repitition focused graphics, video pieces and typographic graphics supported the speeches and on-stage product reveal.

Speedfactory was a global launch for adidas creating robotically made, tailored footwear. We created a touring global activation housed in two transportable shipping containers. Inside were an array of mini interactive installations, screen content and product displays.

Role: Creative, Floorplan, Spatial Design Concept (Outside and Inside), Digital Design Lead
Creative Partners: Kris Hermansson & Simon Jullien
Client: adidas Brand Design
Fabrication: Fiction Factory
Production: Resn

Guests could scan in to all of the interactive stations inside the space, allowing them to save unique dynamic, shareable content to their devices.

Selected Interactive Projects

S3 & X3 LAUNCH, VanMoof
The VanMoof S3 and X3 online live launch at the start of 2020 re-defined what a digital launch could be. It combined interactive bikes, video, live chat and a live streamed Q&A. Role: Design

ADIDAS GLOBAL PROJECTS, adidas. Creative, UX, Art Direction and Design for global adidas projects over the 2014 - 2018 period. Role: Design

E-TEC CUSTOMIZER, Evinrude.Product site for the Evinrude E-TEC G2, showcasing the all new outboard engine's features combined with a full customisation tool for mobile, tablet and desktop.

MASERATI DIGITAL LAUNCHES, Maserati. An online digital events platform that launched five luxury vehicles. We combined interactive films, 3D car explorations, live comments, reactions, live streaming, discussions and post event experiences. Production: Resn

RESN.CO.NZ, ResnRelaunch of the Resn site - a balance of personality and clean presentation of work. A number of surprises as well as the pioneering use of the 'click and hold mechanic' - the site became a well loved piece of interactive design.
Site: Role: Design Production: Resn

DIAMONDS, Converse.Interactive music video for Converse promoting the waterproof Chuck II's with the water concept being applied to all elements of the experience. Role: Design Production: Resn

HUMBLE MOTORS, Humble.This launch website showcased the upcoming electric car, brand and solar power technology. Production: Resn

GAMER MASTERPIECE, PlayStation.Experience allowing users to add themselves to their own painted masterpiece, complete with their favorite characters, backgrounds and items. All PlayStation characters were painted by hand. Production: Resn Agency: BBH New York

DIGIT DUEL GAME, ResnA wild west duelling game created for the Leap Motion Controller, using your hands to face off against opponents via motion detection. Production: Resn

UPPIE GAME, adidas.A playful ‘keepie uppie’ style online football game for adidas. Role: Design Production: Resn

ART OF THE FLOWER, Personal.A personal design centered around the work of Rachel Ruysch.

HENNESSY WILD RABBIT, Hennessy.An interactive cinematic experience for Hennessy. The user was lead through a journey featuring Martin Scorcese, Erykah Badu and Manny Pacquiao. Role: Design Production: Resn Agency: Droga5

Marcus Brown
I love working within a creative team and being surrounded by production minded people who care deeply about the idea, details and craft. My best times are being amongst creatives, designers, developers, animators and project managers. All of the above work was done with amazing teams and wouldn’t be possible without them.


Behance (Work up until 2020)


EA Sports

Art Direction
Digital Design
UX Design
Graphic Design
Photography AD
Paid Media

Webbys x 4 
Cannes Lions x 4
FWA x 45
Awwwards x 18 
D&AD x 2
RedDot x 1
One Show x 6
Best Awards x 17
Awwwards Conference Talk

 Made with love in New Zealand    Made with love in New Zealand    Made with love in New Zealand    Made with love in New Zealand    Made with love in New Zealand    Made with love in New Zealand    Made with love in New Zealand