I'm Marcus, an Amsterdam based Design Director & Creative with 17 years experience within the creative industry. I'm passionate about combining interactivity with design across digital and physical environments,
and feel at home working amongst a range
of styles. From digital experiences to events, editorial, installations, e-commerce, creative campaigns and beyond. In particular, I love the use of contrast, colour & typography.
Based in Amsterdam, Netherlands
52.3676° N, 4.9041° E
Location
Available from June 2025 onwards for Design, Creative & Art Direction.
Availability
Projects - Clients & Agencies
adidas, Google, EA Sports, PlayStation, Maserati, Dove, Samsung, Hennessy, Converse, Ford, HP, Huawei, Subaru, Cowboy Bikes, KIA Motors, VanMoof, Perrier, GAP, Hewlett Packard, Milka, Wieden+Kennedy, Droga5, Ogilvy, BBH, BBDO, Leo Burnett, Razorfish, Anomaly.
Recently
From 2022 to 2024 I worked as a Design Director at world leading e-bike brand Cowboy Bikes. Here I was in charge of the visual direction within creative and marketing. Prior to this,
I was Design Director at digital agency Resn in Amsterdam.
Recognition
Webby Awards x 6
FWA Awards x 39 Awwwards x 18
Cannes Lions x 2
D&AD Pencils x 2 RedDot Award x 1
One Show x 6
Best Awards x 19
View project awards list
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Crossing Canarias Branding
Role: Design
JUNO - Personal (In Progress)
Role: Concept, Creative Direction & Design
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3D Bike Explorers - Cowboy
Role: Design
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Book a Test Ride UX - Cowboy
Role: UX & Design
CANALS - Personal
Role: Concept, Art Direction & Design
Dev: Aristide Benoit
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Product Pages - Cowboy
Role: Creative Direction & Design
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AdaptivePower Animations - Cowboy
Role: Art Direction / 3D: First Things
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AdaptivePower Animations - Cowboy
Role: Art Direction / 3D: First Things
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3D Product Renders - Cowboy
Role: Art Direction / 3D: Graceful Monkey
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Cycle Club Branding - Cowboy
Role: Art Direction & Design
Canary Islands Book
Role: Creative Direction & Design
Client: Charles Van Haverbeke
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Autonomy Explorer Concept - Cowboy
Role: Design
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Canary Islands Book - Charles Van Haverbeke
Role: Creative Direction & Design
Cross Digital Launch - Cowboy
Role: Creative Direction & Design
AP 2.0 - Cowboy
Role: Design
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Connect Lifestyle shoot - Cowboy
Role: Art Direction / Photographer: Arthur Couvat
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Cowboy Website - Cowboy
Role: Creative Direction & Design
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3D Animations - Cowboy
Role: Art Direction / 3D: Matt Whitewood
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3D Animations - Cowboy
Role: Art Direction / 3D: Matt Whitewood
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Design Direction, Art Direction, Creative Direction, 3D & Animation Direction, Digital & Graphic Design, Interactive Experiences (Digital & Physical), Events Creative, Installations, UX, Print, Merch Design, Creative Campaigns, Social, E-Commerce.
Skillset
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Spring Lifestyle - Cowboy
Role: Art Direction / Photographer: Paul Calver
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Spring Lifestyle - Cowboy
Role: Art Direction / Photographer: Paul Calver
Experience (Mediums)
Immersive Digital Experiences
WebGL 3D Experiences
PDP Product Pages
Online Editorial Websites
E-Commerce Platforms & Checkouts
Digital Product Launch Events
3D Product Rendering
2D & 3D Animations
Photography Art Direction
Retail Installations
Physical Brand Activations
Event Creative & Floorplans
Kinect / Body Controlled Experiences
iPhone / iPad Apps & Controllers
Branding & Logo Design
Web Based Games
Branded Merchandise
Print Materials
Social Media Campaigns
Paid Media Campaigns
CRM Campaigns
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Alphaedge 4D Animations - Resn
Role: Art Direction & Design
VanMoof S3 & X3 Launch - Resn
Role: Design & Creative
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adidas Alphaedge 4D Event - Resn
Role: Creative Direction & Spatial Design
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adidas Alphaedge 4D Event - Resn
Role: Creative Direction & Spatial Design
Humble Motors - Resn
Role: Creative Direction & Design
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adidas Alphaedge 4D Scanner - Resn
Role: Creative Direction & Design
adidas Speedfactory- Resn
Role: Creative Direction, Spatial Design,
Digital Design & Art Direction
The House of Maserati- Resn
Role: Creative, Art Direction & Design
Huawei Conference UI - Resn
Role: Creative, Art Direction & Design
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adidas Alphaedge 4D Kinect Wall - Resn
Role: Creative Direction & Art Direction
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adidas Alphaedge 4D Kinect Wall - Resn
Role: Creative Direction & Art Direction
Converse Diamonds - Resn
Role: Design
Digit Duel Game - Resn
Role: Typography & Design
Teams
I love working in creative teams
and being surrounded by production minded people who care deeply about the idea, small details and visual craft.
There's nothing better than being amongst designers, creatives, developers, animators and project managers pursuing an epic creative vision. All of work above was done with amazing teams and wouldn’t be possible without them.
M
M
M
Marcus Brown
Marcus Brown
Marcus Brown
Design Director & Creative
Design Director & Creative
Design Director & Creative
Project Clients & Agencies
Project Clients & Agencies
Project Clients & Agencies
adidas, Google, EA Sports, PlayStation, Maserati, Dove, Samsung, Hennessy, Converse, Ford, HP, Huawei, Subaru, Cowboy Bikes, KIA Motors, VanMoof, Perrier, GAP, Hewlett Packard, Milka, Wieden+Kennedy, Droga5, Ogilvy, BBH, BBDO, Leo Burnett, Razorfish, Anomaly.
adidas, Google, EA Sports, PlayStation, Maserati, Dove, Samsung, Hennessy, Converse, Ford, HP, Huawei, Subaru, Cowboy Bikes, KIA Motors, VanMoof, Perrier, GAP, HP, Droga5, Ogilvy, Wieden+Kennedy, BBH, Anomaly.
adidas, Google, EA Sports, PlayStation, Maserati,
Dove, Samsung, Hennessy, Converse, Ford, HP, Huawei, Subaru, Cowboy Bikes, KIA Motors, VanMoof, Perrier, GAP, Hewlett Packard, Milka, Wieden+Kennedy, Droga5,
Ogilvy, BBH, BBDO, Leo Burnett, Razorfish, Anomaly.
About
About
About
I'm an Amsterdam based Design Director & Creative with 17 years experience within the creative industry. I'm passionate about combining interactivity with design across digital and physical environments, and love to work across a range of styles and mediums. From digital experiences to events, editorial, installations, e-commerce, campaigns and beyond.
Amsterdam based Design Director & Creative with 17 years experience within the creative industry. I'm passionate about combining interactivity with design across digital and physical environments, and love to work across a range of styles and mediums.
I'm an Amsterdam based Design Director & Creative with 17 years experience within the creative industry. I'm passionate about combining interactivity with design across digital and physical environments, and love to work across a range of styles and mediums.
Recently
Recently
Recently
From 2022 to 2024 I worked as a Design Director at world leading e-bike brand Cowboy Bikes. Selected recent work from Cowboy across creative and digital mediums can be seen below. Prior to this, I was Design Director at digital agency Resn as well as freelance offering design, creative & art direction.
From 2022 to 2025 I worked as a Design Director at world leading European e-bike brand Cowboy Bikes. Prior to this, I was Design Director at digital agency Resn as well as freelance offering design, creative & art direction.
From 2022 to 2025 I worked as a Design Director at world leading European e-bike brand Cowboy Bikes. Prior to this, I was Design Director at digital agency Resn as well as freelance offering design, creative & art direction.
Contact
Contact
Contact
Recognition
Recognition
Recognition
Webby Awards x 6
FWA Awards x 39 Awwwards x 18
Cannes Lions x 2
D&AD Pencils x 2 RedDot Award x 1
One Show x 6
Best Awards x 17
Webby Awards x 6
FWA Awards x 41
Awwwards x 18
Cannes Lions x 2
D&AD Pencils x 2
RedDot Award x 1
One Show x 6
Best Awards x 17
Webby Awards x 6
FWA Awards x 39
Awwwards x 18
Cannes Lions x 2
D&AD Pencils x 2
RedDot Award x 1
One Show x 6
Best Awards x 17
Available from June 2025 onwards,
— Design, Creative, Art Direction.
Available from June 2025 onwards,
— Design, Creative, Art Direction.
Available from June 2025 onwards,
— Design, Creative, Art Direction.
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JUNO
JUNO
JUNO
Launching in 2025
Launching in 2025
Launching in 2025
JUNO is an interactive and typographic journey charting the history of the NASA Juno spacecraft
as it travelled to Jupiter and has since captured incredible photographic and scientific content.
My Roles: Creative Direction & Design.
JUNO is an interactive and typographic
journey charting the history of the NASA Juno spacecraft as it travelled to Jupiter and has since captured incredible photographic and scientific content. Role: Concept & Design.
JUNO is an interactive and typographic journey charting the history of the NASA Juno spacecraft
as it travelled to Jupiter and has since captured incredible photographic and scientific content.
My Roles: Creative Direction & Design.
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Canary Islands Book
Canary Islands Book
Canary Islands Book
Canary Islands Travel Guide
Canary Islands Travel Guide
Canary Islands Travel Guide
Published in 2024, Canary Islands is a 200+ page travel guide charting the seven Canary Islands in detail. It provides incredible photography, island maps, helpful hiking trails and the showcases the best highlights to explore across the area.
Published in 2024, Canary Islands is a 200+ page travel guide charting the seven Canary Islands in detail. It provides incredible photography, island maps, helpful hiking trails and the showcases the best highlights to explore across the area.
Published in 2024 by Lannoo, Canary Islands is a 200+ page travel guide charting the seven Canary Islands in detail. It provides incredible photography, island maps, helpful hiking trails and the showcases the best highlights to explore across the area.
Published in 2024, Canary Islands is a 200+ page travel guide charting the seven Canary Islands in detail. It provides incredible photography, island maps, helpful hiking trails and the showcases the best highlights to explore across the area.
Client
Client
Client
Charles van Haverbeke
Charles van Haverbeke
Charles van Haverbeke
My Roles
My Roles
My Roles
Creative Direction & Design
Creative Direction & Design
Creative Direction & Design
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Cowboy Interactives
Cowboy Interactives
Cowboy Interactive Products
Cowboy Interactives
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Cowboy Interactive Product Experiences
Cowboy Interactive Product Experiences
We designed a wide range of interactive concepts
to allow users to explore products in 3D, view colors and details, book a test ride, see augmented reality bikes, as well as discovery autonomy on a city map. My Roles: Creative Direction & Design
We designed a wide range of interactive concepts to allow users to explore products in 3D, view colors and details, book a test ride, see augmented reality bikes, as well as discovery autonomy on a city map.
My Roles: Creative Direction & Design
We designed a wide range of interactive concepts
to allow users to explore products in 3D, view colors and details, book a test ride, see augmented reality bikes, as well as discovery autonomy on a city map. My Roles: Creative Direction & Design
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Cowboy Product 3D
Cowboy Product 3D
Cowboy Product 3D
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High-end 3D Product Renders
High-end 3D Product Renders
High-end 3D Product Renders
From 2022 to 2024, we created high-end 3D product renders for every new bike launch and product update, both static and motion. This involved close collaboration with 3D partners to define shots, angles, lighting, and art direction.
From 2022 to 2024, we created high-end 3D product renders for every new bike launch and product update, both static and motion. This involved close collaboration with 3D partners to define shots, angles, lighting, and art direction.
From 2022 to 2024, we created high-end 3D product renders for every new bike launch and product update, both static and motion. This involved close collaboration with 3D partners to define shots, angles, lighting, and art direction.
We produced an extensive range of angles used across all brand and e-commerce touch points,
from retail screens to ads, crafting each to show an elevated aesthetic and design-first brand.
My Roles: Creative & Art Direction
We produced an extensive range of angles used across all brand and e-commerce touch points, from retail screens to ads, crafting each to show an elevated aesthetic and design-first brand. My Roles: Creative & Art Direction
We produced an extensive range of angles used across all brand and e-commerce touch points,
from retail screens to ads, crafting each to show an elevated aesthetic and design-first brand.
My Roles: Creative Direction & Art Direction
We produced an extensive range of angles used across all brand and e-commerce touch points,
from retail screens to ads, crafting each to show an elevated aesthetic and design-first brand.
My Roles: Creative & Art Direction
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Cowboy Website
Cowboy Website
Cowboy Website
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E-commerce Platform
E-commerce Platform
E-commerce Platform
The Cowboy website was an evolving e-commerce platform, showcasing products and ensuring a seamless purchasing journey for all models and bike accessories. We regularly updated the design, optimized conversion flows, refined the checkout experience, and leveraged analytics for continuous improvement.
My Roles: Design Direction, Design
Development: Cowboy
The Cowboy website was an evolving
e-commerce platform, showcasing all products and ensuring a seamless purchasing journey
for the range of models and bike accessories.
We regularly updated the design, optimized conversion flows, refined the checkout experience, and leveraged analytics for continuous improvement.
My Roles: Creative Direction, Design
Development: Cowboy
The Cowboy website was an evolving e-commerce platform, showcasing products and ensuring a seamless purchasing journey for all models and bike accessories. We regularly updated the design, optimized conversion flows, refined the checkout experience, and leveraged analytics for continuous improvement.
My Roles: Design Direction, Design
Development: Cowboy
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Cowboy Photography & VFX
Cowboy Photography & VFX
Cowboy Photography & VFX
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Lifestyle Photography
Lifestyle photography
Lifestyle Photography
Throughout the last three years Cowboy shot a number of lifestyle photography shoots across Amsterdam, Lisbon and Berlin to promote the launch of new models or software launches. My Roles: Art direction of specific shoots / Above image was shot by Arthur Couvat.
Throughout the last three years Cowboy shot a number of lifestyle photography shoots across Amsterdam, Lisbon and Berlin to promote the launch of new models or software launches.
My Roles: Art direction of specific shoots / Above image was shot by Arthur Couvat.
Throughout the last three years Cowboy shot a number of lifestyle photography shoots across Amsterdam, Lisbon and Berlin to promote the launch of new models or software launches. My Roles: Art direction of specific shoots / Above image was shot by Arthur Couvat.
Explaining Tech with VFX
Using VFX to explain complex tech
Explaining Tech with VFX
To help explain complex technologies such as motor algorithms we created a variety of 3D visualisations. The work to the right presents AdaptivePower where the motor adapts in real-time to forces around the rider. My Roles: Art Direction / 3D: First Things
To help explain complex technologies such as motor algorithms we created a variety of 3D visualisations. The work to the right presents AdaptivePower where the motor adapts in real-time to forces around the rider. My Roles: Art Direction / 3D: First Things
To help explain complex technologies such as motor algorithms we created a variety of 3D visualisations. The work to the right presents AdaptivePower where the motor adapts in real-time to forces around the rider. My Roles: Art Direction / 3D: First Things
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Super Natural Campaign
Super Natural Campaign
Superhero Power Within
Superhero Power Within
The Cowboy Super. Natural. campaign launched AdaptivePower 2.0, an updated technology that makes you feel as if you have a superpower within. To bring this to life, we created a campaign based around the visual of riders mid-flight as if they've gained effortless superhero power. For content we shot a photography series and mini films to build a social campaign and digital landing page.
My Roles: Creative & Design
Creative Partners: Zang Greiner, Eloise Martin
Creative Ream: Rich Ascott, Ric Baldock, Aneel Kalsi
Photographer: Ronan Gallagher
The Cowboy Super. Natural. campaign launched AdaptivePower 2.0, an updated technology that makes you feel as if you have a superpower within. To bring this to life, we created a campaign based around the visual of riders mid-flight as if they've gained effortless superhero power. For content we shot a photography series and mini films to build a social campaign and digital landing page.
My Roles: Creative & Design
Creative Partners: Zang Greiner, Eloise Martin
Creative Ream: Rich Ascott, Ric Baldock, Aneel Kalsi
Photographer: Ronan Gallagher
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Cowboy Branded Events
Cowboy Branded Events
Branded Events
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Cowboy Social
Social
Invites, Merch & Branding
Invites, Merch & Branding
Invites, Merch & Branding
For branded events at Cowboy retail stores and the Cowboy Cycle Club, we created a diverse range of promotional visuals, including brand marks, bags,
t-shirts, caps, invites, event posters, flyposting and social campaigns. My Roles: Design & Art Direction
For branded events at Cowboy retail stores and the Cowboy Cycle Club, we created a diverse range of promotional visuals, including brand marks, branded merch, invites and event posters. My Roles: Design & Art Direction
For branded events at Cowboy retail stores and the Cowboy Cycle Club, we created a diverse range of promotional visuals, including brand marks, bags,
t-shirts, caps, invites, event posters, flyposting and social campaigns. My Roles: Design & Art Direction
Design Focused Aesthetics
Design Focused Aesthetics
We crafted a dynamic social presence through a mix of lifestyle content we shot directly for social, motion content, and bold typographic designs. Design focused content helped to reinforce Cowboy’s aesthetic focus. My Roles: Design & Art Direction
We crafted a dynamic social presence through a mix of lifestyle content shot directly for social, motion and bold typographic designs. Design focused content helped to reinforce Cowboy’s aesthetic focus. Role: Design & Art Direction
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Favourite work below
— Digital & physical
Favourite work below
— Digital & physical
Archived Work Below
Digital & Physical
Design Direction, Art Direction, Creative Direction, 3D & Animation Direction, Digital & Graphic Design, Interactive Experiences (Digital & Physical), Events Creative, Installations, UX, Print, Merch Design, Creative Campaigns, Social, E-Commerce.
Design Direction, Art Direction, Creative Direction,
3D & Animation Direction, Digital & Graphic Design, Interactive Experiences (Digital & Physical), Events Creative, Installations, UX, Print, Merch Design,
Creative Campaigns, Social, E-Commerce.
Skillset
Skillset
Immersive Digital Experiences
WebGL 3D Experiences
PDP Product Pages
Online Editorial Websites
E-Commerce Platforms & Checkouts
Digital Product Launch Events
3D Product Rendering
2D & 3D Animations
Retail Installations
Physical Brand Activations
Event Creative & Floor plans
Kinect/Body Controlled Experiences
iPhone and iPad Controllers
Branding & Logo Design
Web Based Games
Branded Merchandise
Printed Materials
Social Media & CRM Campaigns
Immersive Digital Experiences
WebGL 3D Experiences
PDP Product Pages
Online Editorial Websites
E-Commerce Platforms & Checkouts
Digital Product Launch Events
3D Product Rendering
2D & 3D Animations
Retail Installations
Physical Brand Activations
Event Creative & Floor plans
Kinect/Body Controlled Experiences
iPhone and iPad Controllers
Branding & Logo Design
Web Based Games
Branded Merchandise
Printed Materials
Social Media & CRM Campaigns
Immersive Digital Experiences
WebGL 3D Experiences
PDP Product Pages
Online Editorial Websites
E-Commerce Platforms & Checkouts
Digital Product Launch Events
3D Product Rendering
2D & 3D Animations
Retail Installations
Physical Brand Activations
Event Creative & Floor plans
Kinect/Body Controlled Experiences
iPhone and iPad Controllers
Branding & Logo Design
Web Based Games
Branded Merchandise
Printed Materials
Social Media & CRM Campaigns
Career Experience
Career Experience
Career Experience
CANALS
CANALS
CANALS
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Editorial digital experience
Editorial digital experience
Editorial Digital Experience
Editorial Digital Experience
CANALS is a personal passion project that celebrates the iconic Amsterdam canals and their rich history through an editorial scrolling website experience. This website pushed the innovative use of side scrolling paired with historical content.
My Roles: Concept, Writing, Art Direction & Design
Development: Aristide Benoit
CANALS is a personal passion project that celebrates the iconic Amsterdam canals and their rich history through an editorial scrolling website experience. This website pushed the innovative use of side scrolling paired with historical content.
My Roles: Concept, Writing, Art Direction/Design
Development: Aristide Benoit
CANALS is a personal passion project that celebrates the iconic Amsterdam canals and their rich history through an editorial scrolling website experience. This website pushed the innovative use of side scrolling paired with historical content.
My Roles: Concept, Writing, Art Direction & Design
Development: Aristide Benoit
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adidas alphaedge 4D Events
adidas alphaedge 4D Event
adidas alphaedge 4D Events
Interactive Product Launch Event
Interactive Product Launch Event
Interactive Product Launch Event
Designed to look like an adidas TV newsroom, the 4D launch events brought media to locations in Shanghai, Tokyo and New York to show off the new product.
The events lead guests through a variety of interactive moments, ending in a studio space for presentations and workshops. The backdrop to the space was a large, kinect-enabled interactive LED wall. Here, guests body movement was picked up and reflected in the lattice pattern of the shoe. Additionally a large amount of animated and static typographic content was made
for event screen displays.
My Roles: Creative Direction & Design Lead
Resn Creative Director: Simon Jullien
Fabrication Design: Fiction Factory
Client: adidas Brand Design
Created by: Resn
Designed to look like an adidas TV newsroom,
the 4D launch events brought media to Shanghai, Tokyo and New York to show off the new product. The events lead guests through a variety of interactive moments, ending in a studio space for presentations and workshops. The backdrop to the space was a large, kinect-enabled interactive LED wall. Here, guests body movement was picked up and reflected in the lattice pattern of the shoe.
My Roles: Creative Direction & Design Lead
Resn Creative Director: Simon Jullien
Fabrication design: Fiction Factory
Client: adidas Brand Design
Created by: Resn
Designed to look like an adidas TV newsroom,
the 4D launch events brought media to Shanghai, Tokyo and New York to show off the new product. The events lead guests through a variety of interactive moments, ending in a studio space for presentations and workshops. The backdrop to the space was a large, kinect-enabled interactive LED wall. Here, guests body movement was picked up and reflected in the lattice pattern of the shoe.
My Roles: Creative Direction & Design Lead
Resn Creative Director: Simon Jullien
Fabrication Design: Fiction Factory
Client: adidas Brand Design
Created by: Resn
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adidas Alphaedge Installation
adidas Alphaedge Installation
adidas Alphaedge Installation
Interactive product installation
Interactive product installation
Interactive product installation
The adidas Alphaedge 4D scanner was an interactive installation created for retail and event purposes to launch their new 4D shoe. The shoe had unique sole technology and this installation allowed visitors to
'see inside' it presenting it's benefits in a unique way.
We designed a custom scanner box, had the sole CT scanned then built an interactive screen experience that reacted in real-time when the visitors moved the scanner handles back and forth.
My Roles: Creative Direction, Art Direction & Design
Resn Creative Director: Simon Jullien
Screen Development: Jesper Vos
Production: Resn
Fabrication: Fiction Factory
Client: adidas Brand Design
The adidas Alphaedge scanner was an interactive installation created for retail and event purposes to launch their new 4D shoe. The shoe had unique sole technology and this installation allowed visitors to'see inside' it presenting it's benefits in a unique way.
We designed a custom scanner box, had the sole CT scanned then built an interactive screen experience that reacted in real-time when the visitors moved the scanner handles back and forth.
My Roles: Creative Direction,
Art Direction & Design
Resn Creative Director: Simon Jullien
Screen Development: Jesper Vos
Production: Resn
Fabrication: Fiction Factory
Client: adidas Brand Design
The adidas Alphaedge scanner was an interactive installation created for retail and event purposes to launch their new 4D shoe. The shoe had unique sole technology and this installation allowed visitors to
'see inside' it presenting it's benefits in a unique way.
We designed a custom scanner box, had the sole CT scanned then built an interactive screen experience that reacted in real-time when the visitors moved the scanner handles back and forth.
My Roles: Creative Direction, Art Direction & Design
Resn Creative Director: Simon Jullien
Screen Development: Jesper Vos
Production: Resn
Fabrication: Fiction Factory
Client: adidas Brand Design
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Humble Motors
Humble Motors
Humble Motors
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Brand Vision Experience
Brand Vision Experience
Brand Vision Experience
Humble Motors was on a mission to create sustainable mobility by integrating solar technology with electric vehicles. Resn had the opportunity to partner with Humble Motors to build a website that would develop its brand, promote its vision and showcase its revolutionary technology.
Humble Motors was on a mission to create sustainable mobility by integrating solar technology with electric vehicles. Resn had the opportunity to partner with Humble Motors to build a website that would develop its brand, promote its vision and showcase its revolutionary technology.
Humble Motors was on a mission to create sustainable mobility by integrating solar technology with electric vehicles. Resn had the opportunity to partner with Humble Motors to build a website that would develop its brand, promote its vision and showcase its revolutionary technology.
My Roles: Creative Direction & Design
Production: Resn
Client: Humble
My Roles: Creative Direction & Design
Production: Resn
Client: Humble
My Roles: Creative Direction & Design
Production: Resn
Client: Humble
House of Maserati
House of Maserati
House of Maserati
Digital Launch Platform
Digital Launch Platform
Digital product launch platform
The House of Maserati was an online digital events
platform that launched five luxury vehicles over three months. The website brought together Maserati fans from around the world to become a part of a new era for the brand, while creating innovative car releases without physical events. We combined interactive films, 3D cars,
live comments, reactions, live streaming, discussions and post event experiences for the three launches.
My Roles: Creative Direction, Art Direction & Design
Resn Creative Director: Simon Jullien
Client: Maserati
Production: Resn
The House of Maserati was an online digital events platform that launched five luxury vehicles over three months. The website brought together Maserati fans from around the world to become a part of a new era for the brand, while creating innovative car releases without physical events. We combined interactive films, 3D cars, live comments, reactions, live streaming, discussions and post event experiences for the three launches.
My Roles: Creative Direction,
Art Direction & Design
Resn Creative Director: Simon Jullien
Client: Maserati
Production: Resn
The House of Maserati was an online digital events
platform that launched five luxury vehicles over three months. The website brought together Maserati fans from around the world to become a part of a new era for the brand, while creating innovative car releases without physical events. We combined interactive films, 3D cars,
live comments, reactions, live streaming, discussions and post event experiences for the three launches.
My Roles: Creative Direction, Art Direction & Design
Resn Creative Director: Simon Jullien
Client: Maserati
Production: Resn
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Huawei UI System
Huawei UI System
Huawei UI System
Future UI Design Vision
Future UI Design Vision
Future UI Design Vision
Each year Huawei holds large exhibitions to present their new technology and innovation. These designs were a proposal presented to them for a refreshed art direction and UI design. This encompassed all touch points for their events from tablet controllers, voice activated screens and handheld applications.
My Roles: Creative Direction, Art Direction & Design
Creative Partner: Marula Vaz
Client: Concept for Huawei
Made by : Resn
Each year Huawei holds large exhibitions to present their new technology and innovation. These designs were a proposal presented to them for a refreshed art direction and UI design. This encompassed all touch points for their events from tablet controllers, voice activated screens and handheld applications.
My Roles: Creative Direction, Art Direction & Design
Creative Partner: Marula Vaz
Client: Concept for Huawei
Made by : Resn
Each year Huawei holds large exhibitions to present their new technology and innovation. These designs were a proposal presented to them for a refreshed art direction and UI design. This encompassed all touch points for their events from tablet controllers, voice activated screens and handheld applications.
My Roles: Creative Direction, Art Direction & Design
Creative Partner: Marula Vaz
Client: Concept for Huawei
Made by : Resn
VanMoof S3 & X3 Launch
VanMoof S3 & X3 Launch
VanMoof S3 & X3 Launch
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Genre defining virtual product unveiling
Genre defining virtual product unveiling
Genre defining virtual product unveiling
The VanMoof S3 & X3 launch event was an experience that re-defined a physical launch for an online-only global audience. We created an interactive platform that opened on a specific day and time presenting the new product features via interactive 3D, animations, video from founders, live chat and a live online Q&A.
The VanMoof S3 & X3 launch event was an experience that re-defined a physical launch for an online-only global audience. We created an interactive platform that opened on a specific day and time presenting the new product features via interactive 3D, animations, video from founders, live chat and a live online Q&A.
E-Commerce.
The VanMoof S3 & X3 launch event was an experience that re-defined a physical launch for an online-only global audience. We created an interactive platform that opened on a specific day and time presenting the new product features via interactive 3D, animations, video from founders, live chat and a live online Q&A.
My Roles: Design & Creative
Resn Creative Director: Simon Jullien
Production: Resn
Client: VanMoof
My Roles: Design & Creative
Resn Creative Director: Simon Jullien
Client: VanMoof
Production: Resn
My Roles: Design & Creative
Resn Creative Director: Simon Jullien
Production: Resn
Client: VanMoof
adidas Speedfactory Activation
adidas Speedfactory Activation
adidas Speedfactory Activation
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Global Touring Activation
Global Touring Activation
Global Touring Activation
Speedfactory was a global technology launch that brought robotically-made tailored shoes to consumers. To promote the concept, we created a global touring activation moving between six cities from London to Tokyo. The activation was designed to fit inside two branded shipping containers, which could be un-packed seamlessly on each new location.
Once setup, the containers transformed into a space packed with interactive installations and unique content creation moments. Visitors could 'scan in' to each installation station with their mobile and content they created was instantly sent to their device to download and share. Installations included photo booths, a foot scanner, a Kinect body tracking wall of screens as well a video capture treadmill running experience.
My Roles: Creative Direction, Floor Plan, Internal Spatial
Design, Installation Creative, Digital Design Lead
Resn Creative Partners: Kris Hermansson, Simon Jullien
Additional Resn Design: Sebastian Thomsen, Rasmus Stenburgh, Lionel Durimel
Physical Build: Fiction Factory
Client: adidas Brand Design
Production: Resn
Speedfactory was a global technology launch that brought robotically-made shoes to consumers. To promote the concept, we created a global touring activation moving between six cities from London to Tokyo. The activation was designed to fit inside two branded shipping containers, which could be un-packed seamlessly on each new location. Once setup, the containers transformed into a space packed with interactive installations and unique content creation moments. Visitors could 'scan in' to each installation station with their mobile and content they created was instantly sent to their device to download and share. Custom installations included photo booths, a foot scanner, a Kinect body tracking wall of screens as well
a video capture treadmill running experience.
My Roles: Creative Direction, Floor Plan,
Internal Spatial Design, Installation Creative, Digital Design Lead
Resn Creative Partners: Kris Hermansson,
Simon Jullien
Additional Resn Design: Sebastian Thomsen, Rasmus Stenburgh, Lionel Durimel
Physical Build: Fiction Factory
Client: adidas Brand Design
Production: Resn
Speedfactory was a global technology launch that brought robotically-made tailored shoes to consumers.
o promote the concept, we created a global touring activation moving between six cities from London to Tokyo. The activation was designed to fit inside two branded shipping containers, which could be un-packed seamlessly on each new location. Once setup, the containers transformed into a space packed with interactive installations and unique content creation moments. Visitors could 'scan in' to each installation station with their mobile and content they created was instantly sent to their device to download and share. Installations included photo booths, a foot scanner,
a Kinect body tracking wall of screens as well a video capture treadmill running experience.
My Roles: Concept Creative, Floor Plan, Internal Spatial
Design, Installation Creative, Digital Design Lead
Resn Creative Partners: Kris Hermansson, Simon Jullien
Additional Resn Design: Sebastian Thomsen, Rasmus Stenburgh, Lionel Durimel
Physical Build: Fiction Factory
Client: adidas Brand Design
Production: Resn
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Converse Diamonds
Converse Diamonds
Interactive music video
Interactive music video
Converse Diamonds was an interactive music video experience for Converse featuring superstar Keith Ape. The experience promoted the waterproof Chuck II's with the water splash visual concept applied to all elements, including effects on the typography and video content.
My Roles: Design, Typography & Branding
Resn Creatives: Kris Hermansson & Simon Jullien
Agency: Anomaly New York / Client: Converse
Production: Resn
Converse Diamonds was an interactive music video experience for Converse featuring superstar Keith Ape. The experience promoted the waterproof Chuck II's with the water splash visual concept applied to all elements, including effects on the typography and video content.
My Roles: Design, Typography & Branding
Resn Creatives: Kris Hermansson & Simon Jullien
Agency: Anomaly New York / Client: Converse
Production: Resn
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adidas Loop Activation
adidas Loop Activation
adidas Loop Activation
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360° Projection Event in New York
360° Projection Event in New York
360° Projection Event in New York
The adidas Futurecraft.Loop event brought together guests from around the world to witness the launch of a new 100% recyclable piece of footwear. Guests were enclosed in a series of 360° projection bands playing visuals throughout the event. Visuals were paired with keynote speeches, installations and Q&A with top adidas product designers.
My Roles: Creative Direction, Floor Plan, Projection Design
Resn Creative Director: Simon Jullien
Content Production: Resn
Client: adidas Brand Design
The adidas Futurecraft.Loop event enclosed guests in a series of large 360° projection bands playing visuals throughout the event. Visuals were paired with keynote speeches, installations and Q&A with top adidas product designers.
My Roles: Creative Direction, Floor Plan,
Projection Design
Resn Creative Director: Simon Jullien
Content Production: Resn
Client: adidas Brand Design
The adidas Futurecraft.Loop event brought together guests from around the world to witness the launch of a new 100% recyclable piece of footwear. Guests were enclosed in a series of 360° projection bands playing visuals throughout the event. Visuals were paired with keynote speeches, installations and Q&A with top adidas product designers.
My Roles: Creative Direction, Floor Plan,
Projection Design
Resn Creative Director: Simon Jullien
Content Production: Resn
Client: adidas Brand Design
Left: resn.co.nz
Relaunch of the Resn portfolio, a balance between personality and a clean presentation of creative work. The site includes a number of surprises as well as pioneering the 'click and hold mechanic'.
My roles: Creative Direction, Art Direction, Design
Resn Creative Director: Simon Jullien
Production: Resn
Left: resn.co.nz
Left: resn.co.nz
Left: resn.co.nz
The Resn portfolio was a balance between personality and clean presentation of creative work. The site includes a number of surprises as well as a pioneering use of the 'click and hold mechanic'.
My Roles: Creative Direction, Art Direction, Design
Resn Creative Director: Simon Jullien
Production: Resn
Relaunch of the Resn portfolio, a balance between personality and a clean presentation of creative work. The site includes a number of surprises as well as a pioneering use of the 'click and hold mechanic'.
My Roles: Creative, Art Direction, Design
Resn Creative Director: Simon Jullien
Production: Resn
Right: Archived Favourites
Right: Archived Favourites
Right: Archived Favourites
Favourites include the kaleidoscopic adidasxFarm Lookbook, PlayStation painting tool 'Gamer Masterpiece', wild west dueling game Digit Duel, the Evinrude 3D engine customiser, voice enabled art experience for 'HP called Sound in Color', anti-drink driving experience Flash Driving Game and Google's colourful 'Chekhov Is Alive' .
My Roles: Creative, Art Direction, Design
Production: Resn
Favourites include the kaleidoscopic adidasxFarm Lookbook, PlayStation painting tool 'Gamer Masterpiece', wild west dueling game Digit Duel, the Evinrude 3D engine customiser, voice enabled art experience for 'HP called Sound in Color', anti-drink driving experience Flash Driving Game and Google's colourful 'Chekhov Is Alive' .
My Roles: Creative, Art Direction, Design
Production: Resn
Marcus Brown
Marcus Brown
Marcus Brown
Design Director & Creative
Design Director & Creative
Design Director & Creative
I love working in creative teams and being surrounded by production minded people who care deeply about the idea, small details and visual craft.
There's nothing better than being amongst designers, creatives, developers, animators and project managers pursuing an epic creative vision.
All of the above work was done with amazing teams and wouldn’t be possible without them.
I love working in creative teams and being surrounded by production minded people who care deeply about the idea, small details and visual craft.
There's nothing better than being amongst designers, creatives, developers, animators and project managers pursuing an epic creative vision.
All of the above work was done with amazing teams and wouldn’t be possible without them.
Contact
Contact
Contact