Marcus Brown
Project
adidas Alphaedge Events
My Roles
Creative Direction, Installation Creative & Design Lead
Client
adidas
Medium
Medium
Medium
Brand Activation
Brand Activation
Brand Activation
Overview
Overview
Overview
Designed to look like an adidas TV newsroom, the Alphaedge 4D events brought media to locations in Shanghai, Tokyo and New York to show off the new high tech shoe product and its technology.
Designed to look like an adidas TV newsroom, the Alphaedge 4D events brought media to locations in Shanghai, Tokyo and New York to show off the new high tech shoe product and its technology.
Designed to look like an adidas TV newsroom, the Alphaedge 4D events brought media to locations in Shanghai, Tokyo and New York to show off the new high tech shoe product and its technology.
Creative Team
Creative Team
Creative Team
Production: Resn
Resn Creative: Simon Jullien
Resn Shanghai: Marula Vaz
Additional Resn Design: Sebastian Thomsen
adidas Creative Director: Anne Coté
Technical Drawings: Fiction Factory
Prototyping & Fabrication: Fiction Factory
Athlete Footage & Photography: Stink Studios
LED Wall Development: Dan Vaan Hasselt
Production: Resn
Resn Creative: Simon Jullien
Resn Shanghai: Marula Vaz
Additional Resn Design:
Sebastian Thomsen
adidas Creative Director: Anne Coté
Technical Drawings:
Fiction Factory
Prototyping & Fabrication:
Fiction Factory
LED Wall Development:
Dan Vaan Hasselt
Production: Resn
Resn Creative: Simon Jullien
Resn Shanghai: Marula Vaz
Additional Resn Design:
Sebastian Thomsen
adidas Creative Director: Anne Coté
Technical Drawings: Fiction Factory
Prototyping & Fabrication:
Fiction Factory
Athlete Footage & Photography:
Stink Studios
LED Wall Development:
Dan Vaan Hasselt
Project 19
Project 19
Project 19
Symmetrical Design
Symmetrical Design
Symmetrical Design
Event Layout
Event Layout
Event Layout
The floor plan of the event was designed in a symmetrical way to mimic the patterns found within
the sole itself. Used as a social space for the event,
the activation lead guests through a variety of visual and interactive moments, leading to a studio space for presentations and workshops. The backdrop to the studio space was a large, interactive LED wall.
The floor plan of the event was designed in a symmetrical way to mimic the patterns found within the sole itself. Used a social space for the event, the activation lead guests through a variety of visual and interactive moments, leading to a studio space for presentations and workshops. The backdrop to the studio space was a large, interactive LED wall.
The floor plan of the event was designed in a symmetrical way to mimic the patterns found within the sole itself. Used a social space for the event, the activation lead guests through a variety of visual and interactive moments, leading to a studio space for presentations and workshops. The backdrop to the studio space was a large, interactive LED wall.
The floor plan of the event was designed in a symmetrical way to mimic the patterns found within the sole itself. Used a social space for the event, the activation lead guests through a variety of visual and interactive moments, leading to a studio space for presentations and workshops. The backdrop to the studio space was a large, interactive LED wall.
Interactive LED Wall
Interactive LED Wall
Interactive LED Wall
The hero of the space was a large scale interactive LED wall. Using a motion detection system setup in front of the wall, guests' body movement was picked up and reflected in the abstracted lattice pattern from the shoe. This large wall provided an ever moving, visually interesting background to the events and workshops.
The hero of the space was a large scale interactive LED wall. Using a motion detection system setup in front of the wall, guests' body movement was picked up and reflected in the abstracted lattice pattern from the shoe. This large wall provided an ever moving, visually interesting background to the events and workshops.
The hero of the space was a large scale interactive LED wall. Using a motion detection system setup in front of the wall, guests' body movement was picked up and reflected in the abstracted lattice pattern from the shoe. This large wall provided an ever moving, visually interesting background to the events and workshops.
Interaction zone
Interaction zone
Interaction zone
Graphics were placed on the floor in front of the screen to indicate the optimal interaction area.
Graphics were placed on the floor in front of the screen to indicate the optimal interaction area.
Graphics were placed on the floor in front of the screen to indicate the optimal interaction area.
Marcus Brown
Project
adidas Alphaedge Events
My Roles
Event Creative, Installation Creative & Design Lead
Client
adidas
Marcus Brown
Project
Alphaedge Events
My Roles
Creative Direction, Installation Creative & Design Lead
Client
adidas
Marcus Brown
Project
adidas Alphaedge Events
My Roles
Creative Direction, Installation Creative & Design Lead