Marcus Brown
Project
adidas Alphaedge Installation
My Roles
Creative Direction, Art Direction, Design
Client
adidas
Medium
Medium
Medium
Interactive Retail Installation
Interactive Retail Installation
Interactive Retail Installation
Overview
Overview
Overview
The adidas Alphaedge 4D retail installation was a physical interactive piece, allowing visitors to 'see inside' the high tech shoe sole. This experience presented the benefits of the sole in a tactile and cutting-edge way. Displayed in the adidas New York flagship store along with multiple events in Tokyo and Shanghai.
The adidas Alphaedge 4D retail installation was a physical interactive piece, allowing visitors to 'see inside' the high tech shoe sole. This experience presented the benefits of the sole in a tactile and cutting-edge way. Displayed in the adidas New York flagship store along with multiple events in Tokyo and Shanghai.
The adidas Alphaedge 4D retail installation was a physical interactive piece, allowing visitors to 'see inside' the high tech shoe sole. This experience presented the benefits of the sole in a tactile and cutting-edge way. Displayed in the adidas New York flagship store along with multiple events in Tokyo and Shanghai.
Creative Team
Creative Team
Creative Team
Production: Resn
Creative Partner: Simon Jullien
Technical Design & Electronics: Moritz Theiselmann
Scanner Engineering & Fabrication: Fiction Factory
Interface Development: Jesper Vos
Energy Icons: Sebastian Thomsen
Production: Resn
Creative Partner: Simon Jullien
Technical Design & Electronics:
Moritz Theiselmann
Scanner Engineering & Fabrication: Fiction Factory
Interface Development: Jesper Vos
Energy Icons: Sebastian Thomsen
Production: Resn
Creative Partner: Simon Jullien
Technical Design & Electronics:
Moritz Theiselmann
Scanner Engineering & Fabrication: Fiction Factory
Interface Development: Jesper Vos
Energy Icons: Sebastian Thomsen
Production: Resn
Creative Partner: Simon Jullien
Technical Design & Electronics:
Moritz Theiselmann
Scanner Engineering & Fabrication: Fiction Factory
Interface Development: Jesper Vos
Energy Icons: Sebastian Thomsen
Project 20
Project 20
Project 20
Physical & Digital
Physical & Digital
Physical & Digital
Installation Design
Installation Design
Installation Design
The physical interactive box housed the Alphaedge 4D shoe or the shoe sole itself. By holding onto the handles either side of the box, visitors could push and pull to 'scan' the shoe. By doing so, light's built into the frame shined on a portion of the shoe which was then displayed on the screen in front of them. To build a complete picture of the sole, we CAT scanned the item and used this set of assets along with animations and graphics for the screen.
The physical interactive box housed the Alphaedge 4D shoe or the shoe sole itself. By holding onto the handles either side of the box, visitors could push and pull to 'scan' the shoe. By doing so, light's built into the frame shined on a portion of the shoe which was then displayed on the screen in front of them. To build a complete picture of the sole, we CAT scanned the item and used this set of assets along with animations and graphics for the screen.
The physical interactive box housed the Alphaedge 4D shoe or the shoe sole itself. By holding onto the handles either side of the box, visitors could push and pull to 'scan' the shoe. By doing so, light's built into the frame shined on a portion of the shoe which was then displayed on the screen in front of them. To build a complete picture of the sole, we CAT scanned the item and used this set of assets along with animations and graphics for the screen.
Marcus Brown
Project
Canary Islands
My Roles
Creative Direction, Design Direction
Client
Charles Van Haverbeke
Marcus Brown
Project
Alphaedge Installation
My Roles
Creative Direction, Art Direction, Design
Client
adidas