Marcus Brown
Project
adidas Loop New York Event
My Roles
Creative Direction, Art Direction, Design
Client
adidas
Medium
Medium
Medium
360° Projection Event Space
360° Projection Event Space
360° Projection Event Space
Overview
Overview
Overview
The Futurecraft.Loop launch event in New York city brought together guests from around the world. Here they were introduced to the 100% recyclable footwear product surrounded by 360° projection.
The Futurecraft.Loop launch event in New York city brought together guests from around the world. Here they were introduced to the 100% recyclable footwear product surrounded by 360° projection.
The Futurecraft.Loop launch event
in New York city brought together guests from around the world. Here they were introduced to the 100% recyclable footwear product surrounded by 360° projection.
Team
Team
Team
Event Creative & Content: Resn
Resn Creative Director: Simon Jullien
Resn 3D, Animation & Editing: James Roswell,
Kevin Van Kleef, Coen Grift
Event Photography: Sodium
adidas Creative Directors: Nick Cline, Anne Coté
Event Creative & Content: Resn
Resn Creative Director: Simon Jullien
Resn 3D, Animation & Editing:
James Roswell,
Kevin Van Kleef, Coen Grift
Event Photography: Sodium
adidas Creative Directors:
Nick Cline, Anne Coté
Event Creative & Content: Resn
Resn Creative Director: Simon Jullien
Resn 3D, Animation & Editing:
James Roswell,
Kevin Van Kleef, Coen Grift
Event Photography: Sodium
adidas Creative Directors:
Nick Cline, Anne Coté
Event Creative & Content: Resn
Resn Creative Director: Simon Jullien
Resn 3D, Animation & Editing:
James Roswell,
Kevin Van Kleef, Coen Grift
Event Photography: Sodium
adidas Creative Directors:
Nick Cline, Anne Coté
Project 21
Project 21
Project 21
Creative Concept
Creative Concept
Creative Concept
360° Loop
360° Loop
360° Loop
Setup in a warehouse in New York city, the event floor plan was designed in two distinct phases, an intro projection hallway and a main circular projection area. Entering in the first straight hallway, guests were presented with a darker area and large projection surfaces telling the story of current plastic manufacturing waste. As they next moved forward into the brighter main area, they were surrounded by multiple circular projection bands, representing the circular recyclable nature of the product. Here in this space guests witnessed the product reveal and keynote speeches. Throughout the event, we created large scale animation and visual content that was beamed to all surfaces via a large series of interconnected projectors.
The art direction concept for the project
is based around the up and down elevation across the Canary Islands and the idea
of 'crossing' from one island to the next.
The typography and images have been arranged using vertical movement to mimic the vast changes in height across the landscapes. The pages also make use of a strong horizontal center line, creating a top
and bottom section which the eye crosses between.
Setup in a warehouse in New York city, the event floor plan was designed in two distinct phases, an intro projection hallway and a main circular projection area. Entering in the first straight hallway, guests were presented with a darker area and large projection surfaces telling the story of current plastic manufacturing waste. As they next moved forward into the brighter main area, they were surrounded by multiple circular projection bands, representing the circular recyclable nature of the product. Here in this space guests witnessed the product reveal and keynote speeches. Throughout the event, we created large scale animation and visual content that was beamed to all surfaces via a large series of interconnected projectors.
