Marcus Brown

Project

CANALS

My Roles

Concept, Art Direction, Design, Writing

Client

Personal Project

Medium

Medium

Medium

Editorial Digital Experience

Editorial Digital Experience

Editorial Digital Experience

Overview

Overview

Overview

CANALS is a personal passion project that celebrates the iconic Amsterdam canals and their rich history through an editorial scrolling website experience. At the time of launch, this website was an innovative use of side scrolling paired with editorial, historical content.

CANALS is a personal passion project that celebrates the iconic Amsterdam canals and their rich history through an editorial scrolling website experience. At the time of launch, this website was an innovative use of side scrolling paired with editorial, historical content.

CANALS is a personal passion project that celebrates the iconic Amsterdam canals and their rich history through an editorial scrolling website experience. At the time of launch, this website was an innovative use of side scrolling paired with editorial, historical content.

Team

Team

Team

Development & Animation: Aristide Benoist

Development & Animation: Aristide Benoist

Development & Animation: Aristide Benoist

Project 08

Project 08

Project 08

Art Direction

Art Direction

Art Direction

Concept

Concept

Concept

The art direction and typographic choices were central to the creative concept behind the project with each typeface having a key purpose. The hero typeface was used to mimic the shape and flow of water through the canals, while the condensed typeface matched the tightly spaced buildings across the city. Secondary typefaces were used for clean longer body copy or to add historical flair to headlines. Colour wise, the project drew its palette from the bold, high impact Amsterdam flag. Type and colour was combined in a way that created very high contrast and a sense of scale, to represent the many contrasts within the city and
culture of Amsterdam.

The art direction and typographic choices were central to the creative concept behind the project with each typeface having a key purpose. The hero typeface was used to mimic the shape and flow of water through the canals, while the condensed typeface matched the tightly spaced buildings across the city. Secondary typefaces were used for clean longer body copy or to add historical flair to headlines. Colour wise, the project drew its palette from the bold, high impact Amsterdam flag. Type and colour was combined in a way that created very high contrast and a sense of scale, to represent the many contrasts within the city and
culture of Amsterdam.

The art direction and typographic choices were central to the creative concept behind the project with each typeface having a key purpose. The hero typeface was used to mimic the shape and flow of water through the canals, while the condensed typeface matched the tightly spaced buildings across the city. Secondary typefaces were used for clean longer body copy or to add historical flair to headlines. Colour wise, the project drew its palette from the bold, high impact Amsterdam flag. Type and colour was combined in a way that created very high contrast and a sense of scale, to represent the many contrasts within the city and
culture of Amsterdam.

Awards

Awards

Awards

Awwwards - Site of the Month
FWA - Site of the Month

Awwwards - Site of the Month
FWA - Site of the Month

Awwwards - Site of the Month
FWA - Site of the Month

Marcus Brown

Project

CANALS

My Roles

Concept, Art Direction, Design, Writing

Client

Personal Project

Marcus Brown

Project

CANALS

My Roles

Concept, Art Direction, Design, Writing

Client

Personal Project

Marcus Brown

Project

CANALS

My Roles

Concept, Art Direction, Design, Writing