Medium
Medium
Medium
Interactive Music Video
Interactive Music Video
Interactive Music Video
Overview
Overview
Overview
Interactive music video for Converse featuring superstar Keith Ape. The experience promoted the waterproof Chuck II's with the water concept being applied to all elements of the experience.
Interactive music video for Converse featuring superstar Keith Ape. The experience promoted the waterproof Chuck II's with the water concept being applied to all elements of the experience.
Interactive music video for Converse featuring superstar Keith Ape. The experience promoted the waterproof Chuck II's with the water concept being applied to all elements of the experience.
Team
Team
Team
Production & Development: Resn
Resn Creative Directors: Simon Jullien, Kris Hermansson
GIF Design: Rasmus Stenbergh
Agency: Anomaly NY
Production & Development: Resn
Resn Creative Directors: Simon Jullien, Kris Hermansson
GIF Design: Rasmus Stenbergh
Agency: Anomaly NY
Production & Development: Resn
Resn Creative Directors:
Simon Jullien, Kris Hermansson
GIF Design: Rasmus Stenbergh
Agency: Anomaly NY
Project 28
Project 28
Project 28
Art Direction
Art Direction
Art Direction
Water Concept
Water Concept
Water Concept
The creative aim for the project was to make it highly interactive and tactile using the water proof concept. From the opening titles with water drops distorting
the typography, to the click based water interaction,
the whole experience immersed people into the atmosphere of the film and product benefits.
The creative aim for the project was to make it highly interactive and tactile using the water proof concept. From the opening titles with water drops distorting the typography, to the click based water interaction, the whole experience immersed people into the atmosphere of the film and product benefits.
The creative aim for the project was to make it highly interactive and tactile using the water proof concept. From the opening titles with water drops distorting the typography, to the click based water interaction, the whole experience immersed people into the atmosphere of the film and product benefits.
The creative aim for the project was to make it highly interactive and tactile using the water proof concept. From the opening titles with water drops distorting
the typography, to the click based water interaction, the whole experience immersed people into the atmosphere of the film and product benefits.
Marcus Brown
Project
Converse Diamonds
My Roles
Design, Typography & Branding
Client
Charles Van Haverbeke