Medium
Medium
Medium
Creative Campaign
Creative Campaign
Creative Campaign
Overview
Overview
Overview
The Cowboy Super Natural campaign launched AdaptivePower 2.0, an updated ride technology that makes you feel as if you have a superpower within. We shot a photography and film series in Barcelona, launched a social campaign, and designed a series of digital touch points to explain the new technology.
The Cowboy Super Natural campaign launched AdaptivePower 2.0, an updated ride technology that makes you feel as if you have a superpower within. We shot a photography and film series in Barcelona, launched a social campaign, and designed a series of digital touch points to explain the new technology.
The Super Natural campaign launched AdaptivePower 2.0, an updated ride technology that makes you feel as if you have a superpower within. We shot a photography and film series, launched a social campaign, and designed a series of digital touch points to explain the new technology.
Team
Team
Team
Creative Partners: Eloise Martin, Zang Greiner
Art Director: Aneel Kalsi (Commercial Artists)
Head of Creative Production: Ric Baldock
CMO: Rich Ascott
Photographer: Ronan Gallagher
Creative Partners: Eloise Martin, Zang Greiner
Art Director: Aneel Kalsi (Commercial Artists)
Head of Creative Production: Ric Baldock
CMO: Rich Ascott
Photographer: Ronan Gallagher
Creative Partners: Eloise Martin, Zang Greiner
Art Director: Aneel Kalsi (Commercial Artists)
Head of Creative Production: Ric Baldock
CMO: Rich Ascott
Photographer: Ronan Gallagher
Project 03
Project 03
Project 03
Creative
Creative
Creative
Concept
Concept
Concept
We built the creative idea around the feeling of riding with an effortless sense of power. The concept played off of the heroic visual of a floating cape, trailing behind the rider as if they've become a superhero themselves. Using this visual metaphor, we then captured riders in a variety of situations and locations at the moment the technology kicked in.
We built the creative idea around the feeling of riding with an effortless sense of power. The concept played off of the heroic visual of a floating cape, trailing behind the rider as if they've become a superhero themselves. Using this visual metaphor, we then captured riders in a variety of situations and locations at the moment the technology kicked in.
We built the creative idea around the feeling of riding with an effortless sense of power. The concept played off of the heroic visual of a floating cape, trailing behind the rider as if they've become a superhero themselves. Using this visual metaphor, we then captured riders in a variety of situations and locations at the moment the technology kicked in.
