Medium
Medium
Medium
Interactive Audio Painting Experience
Interactive Audio Painting Experience
Interactive Audio Painting Experience
Overview
Overview
Overview
Created as part of the HP Reinvent Giving campaign, 'Sound in Color' allowed users to capture audio or a voice message via their computers turning it into a unique piece of abstract art using the sound frequencies. This art could then be shared, printed or sent as a gift on a real piece of canvas.
Created as part of the HP Reinvent Giving campaign, 'Sound in Color' allowed users to capture audio or a voice message via their computers turning it into a unique piece of abstract art using the sound frequencies. This art could then be shared, printed or sent as a gift on a real canvas.
Created as part of the HP Reinvent Giving campaign, 'Sound in Color' allowed users to capture audio or a voice message turning it into a unique piece of abstract art using the sound frequencies. This art could then be shared, printed or sent as a gift on a real canvas.
Created as part of the HP Reinvent Giving campaign, 'Sound in Color' allowed users to capture audio or a voice message via their computers turning it into a unique piece of abstract art using the sound frequencies. This art could then be shared, printed or sent as a gift on a real piece of canvas.
Production: Resn
Agency: AMV BBDO
Production & Development: Resn
Agency: AMV BBDO
Production: Resn
Agency: AMV BBDO
Production: Resn
Agency: AMV BBDO
Project 31
Project 31
Project 31
Art Direction
Art Direction
Art Direction
Unique Artworks
Unique Artworks
Unique Artworks
Every artwork created by the experience was unique, based upon the audio input from the user. As we picked up different frequencies, we applied different colours, brushes and intensities to the brush strokes to create a highly unique piece of art for each person.
Every artwork created by the experience was unique, based upon the audio input from the user. As we picked up different frequencies, we applied different colours, brushes and intensities to the brush strokes to create a highly unique piece
of art for each person.
The art direction concept for the project
is based around the up and down elevation across the Canary Islands and the idea of 'crossing' from one island to the next. The typography and images have been arranged using vertical movement to mimic the vast changes in height across the landscapes. The pages also make use of a strong horizontal center line, creating a top and bottom section which the eye crosses between.
