Marcus Brown

Project

Huawei Conference UI

My Roles

Creative, Art Direction, Design

Client

Huawei

Medium

Medium

Medium

UI Design System

UI Design System

UI Design System

Overview

Overview

Overview

Each year Huawei holds large exhibitions to present their technology and innovation. The following proposal presented to Huawei is a refreshed art direction and new screen interfaces to match the cutting edge spaces.

Each year Huawei holds large exhibitions to present their technology and innovation. The following proposal presented to Huawei is a refreshed art direction and new screen interfaces to match the cutting edge spaces.

Each year Huawei holds large exhibitions to present their technology and innovation. The following proposal presented to Huawei is a refreshed art direction and new screen interfaces to match the cutting edge spaces.

Team

Team

Team

Creative Partner: Marula Vaz
Made For: Resn
Client: Concept for Huawei
3D Renders: Noah Nixon

Creative Partner: Marula Vaz
Made For: Resn
Client: Concept for Huawei
3D Renders: Noah Nixon

Creative Partner: Marula Vaz
Made For: Resn
Client: Concept for Huawei
3D Renders: Noah Nixon

Project 23

Project 23

Project 23

Art Direction

Art Direction

Art Direction

Refreshed Style

Refreshed Style

Refreshed Style

The visual direction is focused on high impact colour contrast, clean typography and a new sense of simplicity when presenting technological innovation. The UI concept envisioned a series of new touch points such as voice controlled welcome screens, a mobile app, spatial controllers on tablets and a variety of QR code enabled content discovery moments.

The art direction concept for the project
is based around the up and down elevation across the Canary Islands and the idea
of 'crossing' from one island to the next.
The typography and images have been arranged using vertical movement to mimic the vast changes in height across the landscapes. The pages also make use of a strong horizontal center line, creating a top
and bottom section which the eye crosses between.

The visual direction is focused on high impact colour contrast, clean typography and a new sense of simplicity when presenting technological innovation.
The UI concept envisioned a series of
new touch points such as voice controlled welcome screens, a mobile app, spatial controllers on tablets and a variety of
QR code enabled content discovery moments.

Marcus Brown

Project

Huawei Conference UI

My Roles

Creative, Art Direction, Design

Client

Huawei

Marcus Brown

Project

Huawei UI

My Roles

Creative, Art Direction, Design

Client

Huawei

Marcus Brown

Project

Huawei Conference UI

My Roles

Creative, Art Direction, Design