Medium
Medium
Medium
Brand Launch Website
Brand Launch Website
Brand Launch Website
Overview
Overview
Overview
Humble Motors was on a mission to create sustainable mobility by integrating solar technology with electric vehicles. Resn had the opportunity to partner with Humble Motors to build a website that would develop its brand, promote its vision and showcase its revolutionary technology.
Humble Motors was on a mission to create sustainable mobility by integrating solar technology with electric vehicles. Resn had the opportunity to partner with Humble Motors to build a website that would develop its brand, promote its vision and showcase its revolutionary technology.
Humble Motors was on a mission to create sustainable mobility by integrating solar technology with electric vehicles. Resn had the opportunity to partner with Humble Motors to build a website that would develop its brand, promote its vision and showcase its revolutionary technology.
Creative Team
Creative Team
Creative Team
Production & Development: Resn
Resn Creative Director: Simon Jullien
Production & Development: Resn
Resn Creative Director: Simon Jullien
Production & Development: Resn
Resn Creative Director: Simon Jullien
Project 12
Project 12
Project 12
Art Direction
Art Direction
Art Direction
Concept
Concept
Concept
The solar technology of Humble motors revolves around using sunlight throughout a day to recharge your car. We used this idea of the changing light throughout a day to structure the page and build a storytelling experience. Through each section we see a relation between time of day and the mission of Humble as they pursue their solar vision. 3D content was also created custom for the experience.
The art direction concept for the project
is based around the up and down elevation across the Canary Islands and the idea
of 'crossing' from one island to the next.
The typography and images have been arranged using vertical movement to mimic the vast changes in height across the landscapes. The pages also make use of a strong horizontal center line, creating a top
and bottom section which the eye crosses between.
The solar technology of Humble motors revolves around using sunlight throughout a day to recharge your car. We used this idea of the changing light throughout a day to structure the page and build a storytelling experience. Through each section we see a relation between time of day and the mission of Humble as they pursue their solar vision. 3D content was also created custom for the experience.
