Medium
Medium
Medium
Product Launch Platform
Product Launch Platform
Product Launch Platform
Overview
Overview
Overview
The House of Maserati was an online digital events platform that launched five luxury vehicles over three months. The website brought together fans from around the world to become a part of a new era while creating innovative car releases without physical events. We combined interactive films, 3D cars, live comments, reactions, live streaming, discussions and post event experiences for the three launches.
Each event took on a new format to evolve the platform and create unique experiences for the audience.
The House of Maserati was an online digital events platform that launched five luxury vehicles over three months in 2020. The website brought together fans from around the world to be a part of a new era for the brand while creating car releases without physical events.
We combined interactive films, 3D cars, live comments, reactions, live streaming, discussions and post event experiences for the three launches. Each event took on a new format to evolve the platform with unique audience experiences.
The House of Maserati was an online digital events platform that launched five luxury vehicles over three months in 2020. The site brought together fans from around the world to become a part of a new era for the brand while creating innovative car releases without physical events. We combined interactive films, 3D cars, live comments, reactions, live streaming, discussions and post event experiences for the three launches. Each event took on a new format to evolve the platform and create unique experiences for the audience.
The House of Maserati was an online digital events platform that launched five luxury vehicles over three months. The website brought together fans from around the world to become a part of a new era while creating innovative car releases without physical events. We combined interactive films, 3D cars, live comments, reactions, live streaming, discussions and post event experiences for the three launches.
Each event took on a new format to evolve the platform and create unique experiences for the audience.
Creative Team
Creative Team
Creative Team
Resn Creative Director: Simon Jullien
Resn Art Director for Animated Visuals: Rasmus Stenburgh
Developers: Kelly Milligan, Fabio Azevedo, Xavier Linares Martin, Coen Grift,
Christian de Wit, Jesús Gollonet Bailén
Producers: Mark Wordsworth & Lily Darby
Resn Creative Director: Simon Jullien
Resn Art Director for Animated Visuals: Rasmus Stenburgh
Developers: Kelly Milligan, Fabio Azevedo, Xavier Linares Martin, Coen Grift,
Christian de Wit, Jesús Gollonet Bailén
Producers: Mark Wordsworth & Lily Darby
Resn Creative Director: Simon Jullien
Resn Art Director for Animated Visuals: Rasmus Stenburgh
Developers: Kelly Milligan, Fabio Azevedo, Xavier Linares Martin,
Coen Grift,
Christian de Wit, Jesús Gollonet Bailén
Producers: Mark Wordsworth & Lily Darby
Project 07
Project 07
Project 07
Creative
Creative
Creative
Concept
Concept
Concept
With each new launch, the viewer was guided into a series of virtual 'rooms', each one revealing one of the latest new Maserati cars. Surrounding each of the 3D cars was a series of digital screens, each one able to display the Maserati presenters and animated content supporting each new car feature being discussed.
The art direction concept for the project
is based around the up and down elevation across the Canary Islands and the idea
of 'crossing' from one island to the next.
The typography and images have been arranged using vertical movement to mimic the vast changes in height across the landscapes. The pages also make use of a strong horizontal center line, creating a top
and bottom section which the eye crosses between.
With each new launch, the viewer was guided into a series of virtual 'rooms', each one revealing one of the latest new Maserati cars. Surrounding each of the 3D cars was a series of digital screens, each one able to display the Maserati presenters and animated content supporting each new car feature being discussed.
